Culture
Ink dries faster than the masthead
The name on the cover is set in metal and in pixels. This Week's Cover watches the ink dry and asks which letters are allowed to stay.
The masthead is the slowest thing in the building. Letters that took a year to settle are asked to stand still while the news changes under them.
Ink is the opposite. It is wet at noon and closed by evening. The argument is not which one is more serious. The argument is which one the reader sees first.
The name stays. The sentence under it is allowed to change.
Letters that stay
This Week’s Cover keeps the name and replaces the sentence. Issue 42 is one sentence. Next week will be another. The red band on the cover is the only mark that does not negotiate.